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ABOUT

Critical Alpha is the point where you generate lift — the moment you take off in life. We help people from all walks of life build the self-awareness and mindset needed to lead themselves through challenge, transition, and growth. Connect with us through our podcast and social media, or download the Critical Alpha Methodology app (iOS & Android) for structured, no-BS guidance. If you’re here, you’re already motivated — we’re just here to help you take flight.

Team
About Us
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Aaron Jones
Managing Director

aaron.jones@criticalalpha.com

With over a decade of experience in the Royal Australian Air Force and the last five years in safety and human factors consulting, Aaron brings a unique blend of operational insight and coaching expertise to Critical Alpha. He has worked across diverse industries including Defence, Rail, Construction, and Logistics — leveraging this background to coach and mentor individuals through high-stakes transitions and career pivots.

 

Aaron’s coaching philosophy is simple: Teach people how to fish, not just hand them a rod.
 

His focus is on building self-awareness, discipline, and decision-making capability, so individuals can lead themselves with confidence — even under pressure. While having a coach or mentor can help guide the way, Aaron believes true success comes from learning how to think critically, detach when needed, and make deliberate choices aligned with your values.

 

Critical Alpha was founded on the principles of aviation. The name itself — drawn from the term Critical Angle of Attack — symbolises the precise moment an aircraft generates lift and takes flight. In elite aviation, when pilots execute “high alpha” manoeuvres, this allows fighter jets to outperform competitors... but only if the pilot can handle the pressure. The same applies to life: you can have the best tools or circumstances, but if you can’t manage stress and execute under load, they won’t take you far.

 

So the real question becomes: Is it the aircraft — or the pilot — that makes the difference?

 

The Critical Alpha Methodology was created to help you make that leap. It exists to guide professionals through pressure, complexity, and major life decisions — so you can gain clarity, take action, and succeed on your own terms.

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Aaron's qualifications include:

  • Master of Business Administration (currently attending)

  • Post-Graduate Certificate in Human Factors and Ergonomics (currently attending)

  • Master of Aviation Management

  • Graduate Certificate in Aviation Management

  • Advanced Diploma of Workplace Health & Safety

  • Diploma of Engineering

  • Certificate IV in Workplace & Business Coaching

  • Certificate IV in Aircraft Maintenance Engineering (Structures)

  • Certificate II in Public Safety

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Aaron's awards received include:

  • Award Winner - Young WHS Leader of the Year 2020 - Hunter Safety Awards

  • Team Award Winner - Most Innovative WHS Idea (SME) 2019 - Hunter Safety Awards

  • Team Award Winner - Air Force Safety Award: Team Category 1 - Prevention of WHS Harm - DDAAFS 2018

  • Commander Task Unit Commendation - Operation OKRA 2015 - Australian Defence Force

  • Australian Operational Service Medal (AOSM) (Middle East) 2015 - Australian Defence Force

  • Australian Defence Medal 2010 - Australian Defence Force

  • Riverina TAFE Faculty Award for Academic Excellence in the Engineering Faculty 2009 - TAFE NSW

  • Dux RAAF School of Technical Training 2009

  • Commanding Officers' Award 2009

Need more details? get in contact with us.
 

We are here to assist. Contact us by phone, email or via our social media channels.

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